If you’ve DIY’d your words, it’s all too easy to accidentally have your brand messaging not match your strategy… and if what you say is not completely in line with what you do and vice versa, it’ll take more than a slick logo and a promise to keep your customers from walking…

Let’s imagine two service providers in the same industry: SustainX and Bod-Y. 

Both are health and fitness brands targeting unhealthy women who are ready to become healthy, but they’re easily overwhelmed by the fitness industry… and the former’s messaging is misaligned.

SustainX’s mission is to be a brand for people who are serious about achieving dramatic, life-long transformations.

But their website talks about quick wins like ‘10lb in a week’, and ‘get a body people will be jealous of’, yet they don’t bring to life the clear process they’ll take clients through to achieve these big, audacious goals. 

Their “let’s get fanatical about fitness” messaging alienates some of their target customers, as although the audience wants to take their health more seriously, their current struggles make them reluctant to be around the intimidatingly fit.

Meanwhile, during discovery calls, SustainX are hyper-focused on getting clients to buy now, with little detail given as to how they’ll realistically help them achieve it.

The result? A muddled customer experience where messages don’t quite line up with actions and expectations aren’t met, leaving customers wondering if SustainX really means what it says.

Now, consider Bod-Y. 

They aim to transform lives by making fitness simple and fun, and this is clear in the simple messages like “fitness doesn’t have to be a chore” and “get lean in 15”. 

They try to be inclusive and their “we’re all in this together!” message helps to make that feel true.

Their social media brings to life how they achieve results through examples, and it offers some tasters for clients to try it for free, like simple recipes and weekly challenges. 

Plus, “It’s not about quick fixes—it’s a lifestyle” message in all of their content makes the results feel realistic.

In the end, Bod-Y grows their business much quicker because their message connects and customers can be more confident it is true. They’ve built a brand where every interaction reinforces the same story.

Disjointed messaging doesn’t just confuse customers—it alienates them. 

Imagine standing in a crowded party where everyone’s shouting different versions of the same story. No matter how compelling the story might be, it’s hard to hear, hard to trust, and ultimately hard to care about.

When customers don’t experience a clear and consistent narrative, they start to question a brand’s authenticity. Do they really care about their mission? Or are they just saying what people want to hear? 

On the flip side, a well-integrated communication strategy can transform a brand from a commodity to a cause customers want to rally behind. 

So, how can you align your communication with your brand strategy?

This requires consistency, and a clear plan. Here’s how to start:

1. Craft a Story Everyone Can Tell: Everyone should understand what your brand stands for (including your purpose, mission, vision and values) and how to communicate it.

2. Align Internal and External Voices: Your brand’s mission isn’t just an external promise—it should be an internal guiding light for all your decisions. Sustainable mission? You better make sure every step of your process communicates this belief. 

3. Create Consistent Messaging Across Every Piece of Content: Whether it’s a website, proposal, an email or a social media post, every communication should reflect your core brand strategy. Consistency with what you say and do breeds clarity, and clarity builds trust!

Final Thoughts: Tell a Unified Story

Your brand is only as strong as the story it tells—and that story needs to be clear, cohesive, and authentic. 

When communication is integrated with your brand strategy, it becomes more than just words—it becomes a living, breathing expression of your purpose.

Businesses like Bod-Y thrive because they don’t just talk about what they do—they show it. Every message, every touchpoint, every interaction tells the same story. That’s what turns customers into loyal advocates and makes a brand more than just a name—but a trusted partner in their lives.

Ready to elevate your brand and make sure every word you say aligns with who you are? 
Get in touch.