Last month, I went shopping for stationary. Everything I bought performed its’ task just fine.  But mostly, they were nothing more than soulless exchanges of money for goods. I didn’t feel connected to their brands. In fact, I couldn’t tell you the majority of the brand names. And at best, I wouldn’t go out of […]

If you’ve DIY’d your words, it’s all too easy to accidentally have your brand messaging not match your strategy… and if what you say is not completely in line with what you do and vice versa, it’ll take more than a slick logo and a promise to keep your customers from walking… Let’s imagine two […]

Getting more happy customers is key to making your business grow and thrive. Why? Happy customers return, bring their friends and family along, and distribute free advertising via social media and word of mouth. Companies that coerce and appeal to fears rather than improve happiness to get buyers can create a negative customer connection with […]