You Don’t Need To Be Brash Or Loud To Be Chosen...

Craft A Message That Sets You Apart

Even though you’re great at what you do…

Your audience is short on attention and overwhelmed by options.

So your value needs to *quickly* resonate through your copy… and not just on a logical level, but an emotional, psychological, and philosophical one too… 

For this you need Brand Clarity. That is, if you want to:

   - make an impact 
   - sell in a way that feels natural
   - have your voice heard





first things first...

To sell without "selling", you need the strategic backbone of your brand nailed, aka your brand messaging...

before the copy

I define or revamp your:

  • core message
  • big idea 
  • brand story
  • verbal identity/brand DNA
  • voice
  • values
  • vision

  • bio
  • proprietary process
  • offers and services
  • calls-to-action
  • customer experience
  • Imagery direction selection strategy

...As connecting with clients before or without a conversation isn't an accident—it's a brand science. 

We match your most authentic, best self with what they're yearning for—and help you present this in a natural, but impactful way...

Imagine the online space is like a yard overrun with wild pest plants (as it kinda now is)... 
You know... become well-regarded, like the *wish-granting dandelion* you are...
You Can Stand Out With Your Message, And Become The Preferred Pick Of The Bunch...

You can blend in and be like every other weed on the web, getting ignored or plucked begrudgingly, OR

Standout, Big-Brand-Energy That Brings In Like-Minded Community.

So I pressed ahead with helping small businesses get

people whose passion for their business and clients mirrors my own (aka YOU!)


who i do it for

such as typing away in my fave coffee shop surrounded by creatives, founders and good vibes


 Where I Do It

no ‘selling’ or uncomfortable tactics… just authentically standing out to the right people

how i do it

work that has a direct impact on a small business's growth and helps founders in a concrete way


What I Do

After moving from London to New York and growing my family, I realized I craved things the large companies couldn't give me in corporate marketing, like the freedom to choose….

Hi, I'm Dee Crick...

I believe that in both business and life… connection is key…

And making people first feel seen, supported, and valued is everything…

I’M ALSO WHAT SOME PEOPLE CALL

a deep feeler

So I naturally...

  - understand unspoken needs and notice subtleties 

  - try my best to communicate with care and nuance

  - inspire action without adding pressure

so why should that matter to you or your brand?

I help your brand become more magnetic and get words that deeply resonate... all while you remain genuine… 

Wordbru Beliefs

What’s too clever gets confusing, and a muddled message gets forgotten. So I start with my frameworks to communicate your message verbally (and visually) in ways that are quickly and easily understood.



02 / Consistency builds credibility

Your brand messaging should provide the foundation of everything you say so it resonates without sounding repetitive. To ensure your brand stays aligned, I also provide direction into visual pieces your designer needs from you, like website imagery and photography that matches your big idea. 

01 / Clarity first 

I lead with authenticity, curiosity, and active customer listening to help you make meaningful client interactions throughout your customer journey.




04 / Confidence through thoughtfulness

Good things take time. So given the work required to craft a well-thought-out strategy, an impactful message, plus a web journey that connects, projects typically take around 3-to-4 weeks.




03 / Connection is key

Which ‘About Me’ Fact Is False? 

i love shark tank - and i'm obsessed with business

my favorite flowers are wild ones—and dandelions :)

I write inspiring children’s books

I got engaged in Paris & married in London 

i did a stint at a mad men style ad school

i'd do anything for a friend (or guacamole...)

I’ve visited over 30+ states

i'm a little personal development & podcast obsessed

I starred in a Danish documentary film

i lived in the same apartment block as grace jones

My husband and I met in our teens at college

I’ve traveled to over 30+ countries

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wordbru values

Shared Success

Wordbru measures our success by the well-being, growth and prosperity of our clients and Wordbru community. 

Authentic Connection

Authentic Connection

We aim to build genuine relationships based on trust, transparency, and mutual respect and to help clients to do the same.

Impact

We help clients create meaningful interactions that leave a lasting, positive impression - as increasing their impact  in the world drives everything we do.

Do things Differently

“This is how everyone does it” is not a reason for us to continue down the same path. To help others stand-out, we articulating value in new or surprising  ways. 



RESUME HIGHLIGHTS

Education

  • Postgraduate and Bachelor of Science in marketing, business management, and entrepreneurship
  • A semester at Miami Ad School (the ad world isn’t like Mad Men, FYI)

Experience

  • Corporate marketing in tech, financial services, telco, retail services
  • Coaching-health & wellness: In depth understanding of the coaching, personal development and wellness industries

Qualifications

  • Certified Copywriter - Blackford Copywriting Diploma
  • Countless brand, marketing, UX copy and coaching courses like Copyhackers and BrandMasterAcademy

Ready for me to help write

your stand out story?

Let's bring out the best, authentic version of you.

FIND OUT MORE
Get weekly(ish) tips on all things branding, words and strategy... like brand messaging, brand voice and verbal identity, positioning, packaging up your offers, systemizing your sales, streamlining your marketing and MORE...

Want to bring in buyers in ways that feel natural? Want confidence and clarity in what you say (& do)?