COPYWRITING & brand messaging STUDIO
Copy That Makes Booking Clients More Easeful
Because when you have a message that deeply resonates, clients come part way to you.
for service-based businesses
And pushy sales calls aren’t your vibe either (part of why I like you).
Luckily, your hardest working marketer (...you know, the one who sells for you around the clock aka your website), can bring you and your unique approach to life with the right words…
In the real world, great work doesn’t just speak for itself.
you’ll get confidence & clarity in what you say to…
Create authentic connection
Leave a lasting impression
Bring in future buyers
Inspire (not coerce) action
when we work together
We prioritize long-term business success over short-sighted sales, and we always start with a clear messaging strategy, verbal identity (and even visual direction that your web designer doesn't typically take care of, like your photography, imagery and icons)... everything that helps you build a brand with gravitas.
01. Long Term Focus
Pushiness or over-the-top claims can lead to disappointment, negative reviews, and services not meeting the hype.
Instead, we work hard to dig out and bring to life your strengths and why you’re different, in ways that are viscerally felt.
02. Lasting Impact
I’m not just a word nerd. I have a strategy-first approach, so I'm on hand to help you refine or figure out business decisions like your niche, offers, brand values, and more…
...basically all the things that help set you apart so you become the obvious choice.
03. League of your own
the wordbru difference
The Brand Messaging & Voice Guide
the staple
OUR SERVICES
Your comprehensive roadmap for setting yourself apart, while staying true to you.
- Questionnaire
- In-depth Research & Discovery - going deep with customers, competitors, data-mining, forum-foraging.
- Brand Discovery Workshop
- Brand messaging guide strategy presentation & Q&A
it also includes:
- Brand Archetype - align relevant parts of personality with desires, values and aspirations - provide a clear guide for decision-making and tap into universal human emotions and instincts by adopting a unique and authentic to you, archetype
- Brand personality - traits that define the brand’s character (like warm but wise)
- Tone of voice - how-to’s for voice and summary of what you sound like
Verbal Identity & Brand Character
- Core message
- Full Messaging
- Brand & transformation story
- Elevator pitch — summary of your value
- Names & Tagline
VERBAL EXPRESSION
- Signature process or framework (if applicable)
- Offer descriptions
- Content pillars
Brand promise & reasons for clients to believe in it
- Dream customer — who you’re targeting and what they think, feel, and do
- Competition
- Points of difference - key things make you better
- Positioning chart - see visually how you compare and are differentiated
- X factor — what makes you stand out the most
Positioning
- Purpose
- Vision & Mission
- Brand Values — your beliefs & what they look like in action
- Culture
Brand substance
WHAT'S INCLUDED
- You know the power of consistent and impactful brand messaging, but don’t have the time for that sort of deep thinking... or don’t know how to do it on your own.
- You want your words to sizzle and to be consistent without being repetitive, building trust on websites, social media, and beyond.
- You do things differently (or better), and want this to *really* land with your clients.
- You’re worried you look, feel, and sound the same as every other provider out there and need to ensure you set yourself apart to attract clients.
- You want to simplify and streamline your marketing efforts and avoid starting from scratch every time.
- You want a unified voice with an impactful message that sets you apart from the other service providers.
- You’ve changed chapter or lost sight of what you stand for, or you’re not sure how to articulate it, and want to ensure you’re moving in the right direction.
- You’re setting up a new business or brand and want to set a solid foundation.
this is perfect for you if...
Instead of reinventing the wheel every time, get a systemized way of getting across you, your message and unique value, generating trust.
This guide is created to be *the* foundation of all your communications.
Refer to it when doing things like socials, creating content, making business decisions, hiring staff, and communicating with clients.
- Brand messaging guide strategy presentation + Q&A
- Website copy presentation + Q&A
it also includes:
- 4 pages of copy (Home, About & 1-2 Services Pages)
- Conversion-orientated messaging through market research
- Strategic layout
- Keyword-rich SEO titles & meta descriptions
- Two rounds of revisions
- + Add on pages as needed
Your Website Copy
- Core - purpose, mission, vision, values, and core offer
- Customer & Competition - incl. creating your “I’m the only brand who x…” stand-out statement
- Character - detailing your brand’s full expression incl. tagline and hooks, personality, voice, and archetype
- Client experience - from your unique approach or framework to your ways of engaging your audience
- Content pillars & stories - your brand stories and themes for building authority, engaging and driving growth
your Brand messaging & voice guide
WHAT'S INCLUDED
- Your website isn’t living up to its potential. You want to bring in more of the right people, build more connection with your audience, and inspire them to book your services.
- You want more easeful sales conversations, or to sometimes not need them altogether, as your customers have increased confidence in you.
- You do things differently (or better), and you want this to *really* land with your clients.
- You want to be the go-to in your industry and need a website that matches this.
- You’re worried you look, feel, and sound the same as every other provider out there and need to ensure you set yourself apart to attract clients.
- You want to shape how your audience feels about your brand so that what you say resonates and you do gets remembered, so they come back and recommend you to others.
- You’ve pivoted, changed chapter or lost sight of what you stand for, or you’re unsure how to articulate it - and you want to ensure you’re moving in the right direction.
- You’re setting up a new business or brand and want to start it with a bang.
this is perfect for you if...
Your website is more than just a business storefront—it’s your chance to make a powerful first impression, bring in the right people, and book out your services.
If discovery calls fill you with dread, let your web words and brand guide do the heavy lifting.
Web Audit
The STARTER
Recommendations on your copy, messaging, layout and more.
discounted for a limited time
$25 for a limited time only
So what’s a web audit, and how can it help?
You’re not pushy, loud or salesy with it - and nor do you want to be. However, your gut tells you you’re not standing out and reeling them in like you know you should.
If your perfect-fit prospects aren’t stopping to smell your roses… they’re likely picking stems from elsewhere. Yikes.
(worth $250)
PROMO
It’s a second pair of expert eyes on your website (and potentially other platforms including Instagram), to help you identify potential areas of weakness with how you’re communicating who you are, what you offer and why you’re the best fit for your perfect client. Any client connection blockers.
I’ll point out big picture problems with what you’re saying or how you’re saying it, if it’s not helping you stand out, make an impact, reel them in or convert conversations to cash.
I’ll also give you recommendations on your copy, messaging, layout, and user experience where it’s applicable… as well as things like your brand and engagement strategy.
Lastly, I’ll leave you with actionable feedback that you (or your designer/developer/VA and so on) can quickly implement.
Let’s get cracking with helping you make your web words be the hardest working salesperson, marketing agent, business whizz you’ve witnessed.
I’ll give you potential areas of weakness and actionable feedback that you can implement quickly and easily.
Recommendation topics include your copy, layout, brand message, SEO and user experience.
THE STAPLE PACKAGE
Think of this as…
WHAT I help with
HOW I help
when i'm needed
Brand Messaging & Voice Guide
THE SIGNATURE PACKAGE
Think of this as…
WHAT I help with
HOW I help
when i'm needed
web copy, brand messaging & voice guide
THE STARTER PACKAGE
Think of this as…
WHAT I help with
HOW I help
when i'm needed
web audit
I take the time to get to know you, your brand, and your competition to help you authentically stand out.
Brand Messaging
I’ll craft research informed messaging, which forms the powerhouse of your *deeply* felt words.
Wireframing and Writing
Then I’ll get to work on your website’s strategic layout
and write your brand copy, revising it up to two times.
Throughout the process, I want you to feel taken care of, so your only responsibilities are completing your questionnaire, and giving your feedback. Everything else is my job.
the wordbru process
how i work
To avoid disappointment around availability, the sooner you reach out the better. Please fill out this quick form below, and you'll receive a pricing guide & more details about working together within a few business days.
Spend less time marketing and selling, and more time doing the thing that’s your zone of genius
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