All things brand and business strategy for purposeful, female founders.

Tips, tricks and systems to build a stand-out brand and business.

The Brand Messaging Secret To Get You MORE Happy Customers

Getting more happy customers is key to making your business grow and thrive. Why? Happy customers return, bring their friends and family along, and distribute free advertising via social media and word of mouth. Companies that coerce and appeal to fears rather than improve happiness to get buyers can create a negative customer connection with […]

Biz Strategy

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